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Jennifer Aaker: Case Study: Coca-Cola's Global Campaign coca-cola global kampanyasi analiz

stanford ecorner
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In their quest for an authentic viral campaign, the global soft drink giant gave $50000 to seven teams worldwide, one of whom created the Coke Happiness Machine. Stanford GSB Professor Jennifer Aaker, shows this popular YouTube video, and talks about how this small investment had big payoff for authenticity, connection, surprise, meaning, and global appeal. View more clips and share your comments at ecorner.stanford.edu

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Artist: stanford ecorner
Video Adı: Jennifer Aaker: Case Study: Coca-Cola's Global Campaign coca-cola global kampanyasi analiz
Kategori: E-zbanner academy
İzlenme: 78
Gönderen: admin





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