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Guy Kawasaki: You Must Overcome Resistance

stanford ecorner
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Author Guy Kawasaki discusses the critical role of social proof in product adoption, using examples of public signage, and stories from Apple, to amplify the point. He also warns companies against adjusting their products based on naysayer feedback, and to instead focus on finding product bright spots to build on. Kawasaki describes this concept using the example of Apple's mid-1980's focus on desktop publishing. View more clips and share your comments at ecorner.stanford.edu

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Artist: stanford ecorner
Video Adı: Guy Kawasaki: You Must Overcome Resistance
Kategori: E-zbanner academy
İzlenme: 77
Gönderen: admin





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