24 Jan 2011 - BLOOMBERG GAME CHANGERS follows Sergey Brin and Larry Page from their first meeting at Stanford to the new media mega-company on a collision course with old media businesses of newspapers, books, movies and television. Along the way to its astounding success, the co-founders have redefined advertising, created a chain of products such as Google Maps, News, Gmail and have taken on rival giants like Apple and Microsoft. (Source: Bloomberg) Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys", while the two were attending Stanford University as PhD candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for twenty years, until the year 2024. The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful", and the company's unofficial slogan -- coined by Google engineer Amit Patel and supported by Paul Buchheit -- is "Don't be evil". In 2006, the company moved to its current headquarters in...
