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End of the Road for Saab?

Saab
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BY NOE GANDILLOT ANCHOR MEGAN MURPHY You're watching multisource business video news analysis from Newsy. Saab's days appear numbered. On Thursday, a court denied the Swedish carmaker's request to file for bankruptcy. The company has been struggling for months to avoid the inevitable, according to the BBC... "Saab is running on empty. The last time it actually made cars was in April. Production stopped because unpaid suppliers were not provided with parts. For the third month running, the company is late paying workers' salaries." This is the second time in less than three years that Saab has filed for bankruptcy. The Globalpost.com talked to an analyst that said Saab lost touch with car buyers: "Saab also wasn't poised to shift with changes in the automobile market. The company was building larger cars with not much emphasis on fuel economy when consumers began steering toward small vehicles with better gas mileage." Euronews has the figures : "Car industry experts say Saab needs to sell at least 130 000 vehicles a year to break even. Last year, it produced just 32 000, and this year, even fewer. " In 1989, Saab was taken over by General Motors. Although GM sold the company two years ago -- but French economic paper La Tribune believes GM to be responsible for the Swedish company's decline : "Saab made outstanding, very reputable cars when it was a 100% Swedish-owned company. But its image and performances deteriorated during 20 years, under GM's harmful direction. Lack...

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Artist: Saab
Video Adı: End of the Road for Saab?
Kategori: Advertising/Reklam
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