Despite all the criticism that Mark Zuckerberg has taken for his actions in the past, there is one thing that nobody can contest: Zuckerberg is an extremely shrewd business person. He often thinks in terms of decades, not days, weeks, or months, and has built the only site that has ever had the chance to take down (or at least compete with) Google. So what is it that has brought him to this point and what should entrepreneurs take away from his successes?
Think Long-Term

If there is one lesson that every entrepreneur should take away from Mark Zuckerberg, it’s that holding tight to a long-term vision is critical to experiencing massive success. While that vision is subject to adjustments over time, thinking in terms of a 5 to 10, even 20 year horizon while making any business decision, will help guide a company toward long-term stability.

After watching Mark Zuckerberg, I now tell every who discusses entrepreneurship with me the following:

    If you think in terms of 2-year visions, you will outperform 95 percent of society. If you think in terms of 5 or 10 year visions, you will rank among the top 0.01 percent.

Granted, not all long-term visions succeed, but thinking with such long horizons, gives you and

Despite all their fancy Flash graphics and creative investment, less than 1 in 10 consumers are at all impacted after visiting a branded microsite, according to new research from Dynamic Logic. On average, the firm found that microsites impact 7.8% of site visitors with respect to conveying "key brand messages." In other words, after visiting a microsite, 7.8% of people become aware of a campaign's message.

To be fair, that figure is nearly double the percentage of consumers who are impacted by typical online display and video ads, according to Dynamic Logic.

"This may be a result of the microsites' audience, which