A total of $42.37 billion. That's the implied valuation ascribed to shares of Facebook on secondary share offering site Sharespost. That puts the company somewhere between Morgan Stanley (NYSE: MS: 28.3525, -0.3675) and Target (NYSE: TGT: 55.76, 0.31) in terms of equity value in this country. Simply incredible.

Is the company really worth that much?

The dawn of an empire

I joined Facebook back in 2004-2005 when it was essentially a place where a few hundred thousand college students could evaluate the looks of their classmates, trade photos of the prior night's antics, and organize a last-minute party or two. In the ensuing years that witnessed Facebook's rise to prominence, the company performed admirably well in all of these tasks and more, so well in fact that the rest is history. With more than 500 million users today, the company dwarfs all but two nations in terms of population.

The problem in my view is that popularity doesn't necessarily translate over to profitability -- at least, profitability on the scale that would be necessary to support a massive valuation like this one. This is especially important considering the fact that we seem to be inching toward an inevitable Facebook IPO.

What is it worth?

There's no doubt that Facebook has turned into a beast unto itself, supporting a variety of cottage industry and even unique platforms of its own. But, what is interesting is the incredible hype that continues to surround a business that has still not yet found 

Türkiye Facebook kurucusunu şaşırttı!

Türkiye, 22.6 milyon kullanıcıyla ABD, İngiltere ve Endonezya’dan sonra facebook’ta 4’üncü sıraya yerleşti. Türkiye nüfusunun yüzde 29.16’sının kullandığı Facebook Teknoloji’nin Başkanı Bret Taylor, Türkiye’nin şirketin ekonomisi ve ürünlerinin başarısı için önemli olduğuna dikkat çekerek, yüksek kullanıcı sayısını yorumladı: “Oldukça sosyal bir ülke olmalısınız. Bu çok ilgi çekici bir durum”

Dünya genelinde 500 milyonu aşkın kullanıcıya sahip sosyal paylaşım sitesi facebook’un en gözde ülkeleri arasına 22.6 milyon kullanıcıyla Türkiye de girdi. Türkiye, ABD, İngiltere ve Endonezya’dan sonra facebook’un kullanıcı sayısına göre sıralamasında 4’üncülüğe yerleşirken, Türkiye’de nüfusun yüzde 29.16’sı facebook kullanıcısı haline geldi.

Vatan gazetesinin haberine göre, Facebook Teknoloji Başkanı (CTO) Bret Taylor, Türkiye’nin sosyal iletişim ağlarına olan ilgisine övgülerde bulunarak, “Türkiye’de yüksek oranda friendfeed ve facebook kullanıcısı var. Oldukça sosyal bir ülke olmalısınız. Bu çok ilgi çekici bir 

If Facebook is to be believed, then 98 percent of the people you went to high school with have rock solid abs, earn a six-figure salary, have completed several Ironman triathlons (last month), have a time share in Maui, and still have equity in their home.

What about the other 2 percent, the ones who haven't cured a major disease, the ones who haven't established orphanages in Third World countries that didn't exist until they helped establish a democratic form of government?

They're equally divided between honest people and stupid people.
Being honest is great and all, admirable really, but boring nonetheless. It's the stupid people you want to know about, and you've come to the right place.
You've no doubt already run into some of these people, but nevertheless, we present the five dumbest things you can do on Facebook.

-----------
Dumbest Facebook Mistake No. 5

There are two types of people in the world: those you want to see naked and those you don't.
The latter forms more than 99 percent of the population, which means that odds are nobody wants to see you naked, in a Speedo, or bare-chested with aluminum foil wrapped around your private parts.
If you belong to the 1 percent, well, then congratulations, but you still should probably keep those...

Amerika da  Hırsızlar  akılı bir  yöntem ile  evleri soymuşlar. Facebook ta  olan bir  aplikayon la,  o  anda  olduğu  yeri bildiren kişilerin evlerine  rahatça  girmişler.  Örneğin,  Türkcell in yaptığı  Gezenzi  gibi  , o anda  nerede  olduğunuzu belirten  gsm mesajlarını   yayınlayan  sitelerde , lokasyonu gören  kötü  niyetli  kişiler, evde  olmadığını  bildiği  için,  kişinin evini  soymaya  kalkabilirler. Nashua police are crediting an alert off-duty police officer who heard fireworks with cracking a burglary ring that targeted homes known to be empty because of Facebook postings.

Police said they recovered between $100,000 and $200,000 worth of stolen property as a result of the investigation.

Police said there were 50 home burglaries in the city in August. Investigators said the suspects used social networking sites such as Facebook to identify victims who posted online that they would not be home at a certain time.

"Be careful of what you post on these social networking sites," said Capt. Ron Dickerson. "We know for a fact that..

Before she knew it sales of her promotion on Groupon went through the roof. However the Groupon promotion nearly bankrupted her business.

Groupon sold to consumers a $13 Posie’s credit for $6, and then kept the entire $6. Posie’s Cafe was on the hook to deliver $13 worth of cookies and coffee to a new customer. Poise Cafe received no money but the customer expected $13 worth of cookies and coffee for the $6 they spent on Groupon. Posie’s Cafe had to finance the entire purchase itself.

Over 1000 customers used the promotion, but the cost imposed by those customers resulted in disastrous losses for Posie’s Cafe. After three months of Groupon coupon redemptions, Posie’s Cafe could no longer meet payroll because at that point the coffee shop had lost $8,000. Jessie Burke, the owner had to take out $8,000 of her personal saving to cover payroll. The irony is that each Groupon redemption was considered a sale, so $13,000 worth of good were sold but Posie’s Cafe was in the hole to the tune of $8,000 and Groupon made a profit of $6,000.

Eventually, Posie’s and Groupon agreed on a 50% cut: Groupon would get $3 and Posie’s would get $3. Groupon’s $3 was almost pure profit,  but the cafe had to use its remaining $3 to cover the costs of $13 worth of cookies and coffee and still ended up in the hole.



Answer  fron the  business owner, işyeri sahibinin cevabı

Note: Unexpectedly, this blog post has spread through cyberspace like wildfire. And I will attempt to

Adobe nin Omniture  ölçümleme  firmasını  satın alması, Adobe  hisselerine  iyi gelmedi.Eylül 2010  da Adobe hiseleri  tarihinin en düşük seviyelerine  düştü. Bu  yıl  Apple kurucusu  Steve Jobs,  iphone   gibi ürünlerinde flash kullanmayacağını, flash'ın  mobil platformlara  uygun olmadığını söyledi.Omniture  u,   gelirlerini  arttırmak, yani   Adobe software ürünleri  içine  omniture  kodu ekleyerek, cookiler ile hem Lisansız  Adobe  ürünleri kullananları  bilmek, daha fazla  lisans  sattırmak, hem de Omniture kullananları  arttırarak ciroyu  yükseltmekti.
 
Fakat omniture  cirosu, Adobe  cirosunun sadece  % 8 inde kalmış.tabii Omniture  büyüyemiyor.Çünki hem pahalı, kullanımı  zor,  çok farklı bir rapor vermiyor ve  rakipler  arttı.IBM gidip, rakibi Coremetrics'i   satın almış.   Omniture karışık ve  zor bir sistem olduğu  için, müşteriler basic Omniture  arayüzü kullanamıyor , hep  bu  konuda Omniture dan extra  danışmanlık alıyor, zatem Omniture'un bir gelir modeli,  komplex bir  ürün verip,  esas  danışmanlıktan, kurslardan para kazanmak. 

Omniture un,müşterileri artmıyor, o sebeple   şirket  kar yapamıyor. Bir de rakiplerin artması, Omniture daki özellikleri, Google  analytics  in bedava  vermesi, yeni  ölçümleme  markalarının  çıkması hep negatif  işliyor.

Adobe’s future is looking dark. The stock plunged 20% hitting a 52 week low on a weaker-than-expected guidance for its fiscal fourth quarter. Earlier this year Apple (AAPL) decided not to adopt Adobe Flash technology for iPhone and iPad. Apple CEO Steve Jobs said Adobe’s Flash product is irrelevant for the mobile era. Many said, Adobe’s core business is dying that is why they bought Omniture, to find a new flagship product. I thought it was a bad move. I said...

Despite all the criticism that Mark Zuckerberg has taken for his actions in the past, there is one thing that nobody can contest: Zuckerberg is an extremely shrewd business person. He often thinks in terms of decades, not days, weeks, or months, and has built the only site that has ever had the chance to take down (or at least compete with) Google. So what is it that has brought him to this point and what should entrepreneurs take away from his successes?
Think Long-Term

If there is one lesson that every entrepreneur should take away from Mark Zuckerberg, it’s that holding tight to a long-term vision is critical to experiencing massive success. While that vision is subject to adjustments over time, thinking in terms of a 5 to 10, even 20 year horizon while making any business decision, will help guide a company toward long-term stability.

After watching Mark Zuckerberg, I now tell every who discusses entrepreneurship with me the following:

    If you think in terms of 2-year visions, you will outperform 95 percent of society. If you think in terms of 5 or 10 year visions, you will rank among the top 0.01 percent.

Granted, not all long-term visions succeed, but thinking with such long horizons, gives you and

Despite all their fancy Flash graphics and creative investment, less than 1 in 10 consumers are at all impacted after visiting a branded microsite, according to new research from Dynamic Logic. On average, the firm found that microsites impact 7.8% of site visitors with respect to conveying "key brand messages." In other words, after visiting a microsite, 7.8% of people become aware of a campaign's message.

To be fair, that figure is nearly double the percentage of consumers who are impacted by typical online display and video ads, according to Dynamic Logic.

"This may be a result of the microsites' audience, which 

Now that social networks devour about a fifth of Web users' time, you might be wondering which ad formats are most effective on Facebook and its rivals.

Well, among the seven most common formats, sponsored content ads -- in which consumers viewed a page that was "brought to you by" a leading brand -- were the most engaging, yet produced the least purchase intent, according to a new study conducted by research firm Psychster, and commissioned by cooking/recipe hub Allrecipes.com.

Corporate profiles on social-networking sites produced greater purchase intent and more recommendations when users could become a "fan," and add the logo to their own profiles, than when they could not.

Meanwhile, "give and get" widgets -- in which individuals can create and

A new report by Forrester tells what many in tech have known for the past 10 years – that the ad agency is dead. The report says that by hiring more tech savy people the agencies can keep doing business as usual. The report author does not understand two things:

1) Ad agencies are a billing business not a technology business (no different than other fee based services like lawyers or real estate agents). As long as technology keeps infiltrating the ad business. The agencies are in a no win situation. They are not in total control of the future of their industry.

2) A good chunk of the digital advertising systems are moving to a do-it-yourself model. These systems cut out the middle man (the agencies). It is just a matter of time before a large chunk of the ad business will be digital and measurable (something the agencies don’t like – because they want t0