Çarşamba, Haziran 30. 2010
Facebook COO Sheryl Sandberg Is Embracing the End of Email- is she that ıgnorant? facebook operasyon muduru email bitti diyor- cahil mi deli mi nedir?
Facebook COO Sheryl Sandberg Is Embracing the End of Email- is she that ıgnorant? facebook operasyon muduru email bitti diyor- cahil mi deli mi nedir?
"E-mail--I can't imagine life without it--is probably going away," she said.
But this transition will be good for businesses and brand marketers. Why? Because while .....
Yazının Devamı "Facebook COO Sheryl Sandberg Is Embracing the End of Email- is she that ıgnorant? facebook operasyon muduru email bitti diyor- cahil mi deli mi nedir?"
If you want to know what people like us will do tomorrow, you look at what teenagers are doing today," Facebook COO Sheryl Sandberg told the audience at Nielsen's Consumer 360 conference yesterday. And according to Sandberg, only 11% of teens email daily--clearly, a huge generational drop. Instead, they are increasingly turning to SMS (or Twitter) and social networks for communication.
"E-mail--I can't imagine life without it--is probably going away," she said.
But this transition will be good for businesses and brand marketers. Why? Because while .....
Perşembe, Haziran 17. 2010
IBM, E-zbanner gibi Ölçümleme şirketi olan Coremetrics i satın aldı .IBM buys Coremetrics web analytics
IBM, E-zbanner gibi Ölçümleme şirketi olan Coremetrics i satın aldı IBM is beefing up its analytics offerings with the acquisition of San Mateo, CA based Coremetrics. Coremetrics was a sponsor of Social Media Strategies conference.IBM said the acquisition will expand it’’s business analytics capabilities by enabling organizations to use a cloud-based delivery model to gain real-time insight into consumer interactions internally and through social media networks to develop faster, more targeted marketing campaigns.
Organizations are increasingly looking for ways to optimize their marketing processes and gain deeper insights into client demands in order to drive brand loyalty by executing more personalized customer interactions. Companies are faced with an increasingly complex set of digital outlets to interact with customers, ranging from websites and mobile applications to e-mail and social media sites. Businesses must
Perşembe, Haziran 3. 2010
What Every Entrepreneur Can Learn From Facebook owner Mark Zuckerberg
Despite all the criticism that Mark Zuckerberg has taken for his actions in the past, there is one thing that nobody can contest: Zuckerberg is an extremely shrewd business person. He often thinks in terms of decades, not days, weeks, or months, and has built the only site that has ever had the chance to take down (or at least compete with) Google. So what is it that has brought him to this point and what should entrepreneurs take away from his successes?Think Long-Term
If there is one lesson that every entrepreneur should take away from Mark Zuckerberg, it’s that holding tight to a long-term vision is critical to experiencing massive success. While that vision is subject to adjustments over time, thinking in terms of a 5 to 10, even 20 year horizon while making any business decision, will help guide a company toward long-term stability.
After watching Mark Zuckerberg, I now tell every who discusses entrepreneurship with me the following:
If you think in terms of 2-year visions, you will outperform 95 percent of society. If you think in terms of 5 or 10 year visions, you will rank among the top 0.01 percent.
Granted, not all long-term visions succeed, but thinking with such long horizons, gives you and
Perşembe, Nisan 1. 2010
Mikrositeler boşa giden para mı?Bazı faydaları var.Microsites Not Total Waste Of Money
Hangi sosyal medya reklamlari daha etkili -Which Social Media Ads Are The Most Effective
Now that social networks devour about a fifth of Web users' time, you might be wondering which ad formats are most effective on Facebook and its rivals.Well, among the seven most common formats, sponsored content ads -- in which consumers viewed a page that was "brought to you by" a leading brand -- were the most engaging, yet produced the least purchase intent, according to a new study conducted by research firm Psychster, and commissioned by cooking/recipe hub Allrecipes.com.
Corporate profiles on social-networking sites produced greater purchase intent and more recommendations when users could become a "fan," and add the logo to their own profiles, than when they could not.
Meanwhile, "give and get" widgets -- in which individuals can create and
Pazartesi, Mart 29. 2010
Forrester a göre Reklam ajanslari öldü mü- Sosyal Medya devrede-Forrester: Ad Agencies Dead. Really? Social Media In Charge
A new report by Forrester tells what many in tech have known for the past 10 years – that the ad agency is dead. The report says that by hiring more tech savy people the agencies can keep doing business as usual. The report author does not understand two things:1) Ad agencies are a billing business not a technology business (no different than other fee based services like lawyers or real estate agents). As long as technology keeps infiltrating the ad business. The agencies are in a no win situation. They are not in total control of the future of their industry.
2) A good chunk of the digital advertising systems are moving to a do-it-yourself model. These systems cut out the middle man (the agencies). It is just a matter of time before a large chunk of the ad business will be digital and measurable (something the agencies don’t like – because they want t0
Çarşamba, Mart 17. 2010
Amerikan üniveristeleri nde, internet ölçümleme ve sosyal medya dersleri başlıyor-Advanced Web Analytics and Advanced Social Media classes
Facebook ABD de en yüksek trafikli site oldu.became highest traffic Site In US
Facebook geçen hafta Amerika da en çok ziyaret edilen site olmuş. Böyle haber var ama bunun ne kriterleri olduğu belli değil, ölçümleme olarak unique user, kişi sayısımı, sayfa görüntülenme mi. sonra facebook u bütün sayabilir, fakat bu Google ın sadece ana sayfasımı, diğer gmail, vs giriyormu? yani böyle bir haber yapılmış ama, ne kadar doğru?
Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week. Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame. Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week
Salı, Şubat 23. 2010
Facebook ta artik yalan soylemiyoruz-Research Suggests We Don’t Lie On Facebook Anymore
It appears as though the concept of being “radically transparent” is reaching the huddled masses on social networks.Back in 2007, 31% of social network users admitted that they had falsified some of their profile details. Today, a new study suggests that we’re all actually quite honest about how we portray ourselves–at least, on Facebook.
Psychologists studied 236 US and German students and looked at how closely their real personalities matched up with their “idealized personalities”–who they’d like to be online. Apparently, the majority of the group didn’t play out their perfect persona, instead they were pretty transparent in who they were:
…there was no evidence of self-idealization, and ideal-self ratings did not predict observer impressions above and beyond actual personality
Cumartesi, Şubat 13. 2010
Omniture gizlice data mı toplayacak?.Adobe devours analytics firm Omniture, is your data the dessert?
Adobe announced it's buying Omniture, the web analytics firm it's been using to track usage stats on its products for years. Omniture is one of the largest analytics companies out there, serving a roster of customers including America Online (this blog's parent company), British Telecom, Disney, eBay, and Ford. Adobe's using thick corporate-speak in its press announcements about this acquisition so far, but the upshot is that they can target content to users with the help of Omniture's behavior-tracking capabilities. That means Adobe is now well-positioned to get into the advertising business.
While Adobe sees Omniture as a business opportunity, some privacy-conscious web users see it as a spyware peddler. You may remember Omniture as the company behind the slightly shady 2o7.net domain, which looked to many users like an IP address, but was actually a domain that Omniture used to track stats. Omniture eventually (sort of) explained 2o7.net, but hasn't stopped using it. They also still
Cuma, Şubat 12. 2010
Omniture ile gizlilik haklarini cignedigi haberine aciklamasi Adobe Replies To Privacy Spy Concerns with Omniture
Yesterday we wrote about Adobe (Nasdaq: ADBE) and their potential spying on Adobe CS3 customers. The questions were based on screenshots showing a domain "2o7.net" which is owned by tracking firm Omniture. The screenshot (posted below again) shows what appears to be an internal IP address which it’s not. Why would Adobe try to hide the tracking with a fake IP address?John Nack, Adobe Photoshop product manager has provided a reply to the privacy concerns. He mentions that Adobe is closed this week and so his reply is the best he could find out while everyone else is away. We appreciate the effort John, thank you.
John notes that there are three places that Adobe CS3 reports data to Omniture:
* The welcome screens in some Adobe apps include a Flash SWF file that loads....
Adobe Omniture ile kullananlari takip ettigini gizliyor mu?Could It Be? Adobe Hops Into Spy Game With Omniture?
Dan over at UneasySilence has found some interesting screens inside of the Adobe CS3 applications. He notes, "When you launch an Adobe CS3 application the application pings out to what looks like an IP address – and internal IP address: 192.168.112.2O7."Now any tech geek knows that looks like an internal address and that Adobe has always monitored who is using their software on the network to make sure everything is legit. In fact I remember back to working at an elementary school in Brooklyn in the early days and getting buzzed about reg issues on the network.
But if you look closely at the IP address above, the 2O7 part looks weird – turns out it’s not the number two-hundred-seven but it’s actually two-letter-O-seven and that domain is owned by Web analytics firm Omniture. It seems so spyware-ish to
Omniture Adobe gizli takip iddiasi ile baslari dertte.Adobe, Omniture in trouble for snooping on Adobe CS3 users
It all began with a post at UNEASYsilence titled "Lies, Lies and Adobe Spies" which caught on to the fact that Adobe CS3 apps were calling out to a suspiciously-crafted IP address. As it turns out, the IP in question—192.168.112.2O7.net (note the capital O instead of a zero)—is not an IP at all, but rather a domain owned by statistics-tracking firm Omniture.Criticism and conspiracy theories quickly erupted across the web, calling for an answer from Adobe over what looked like a clear invasion of privacy crafted to look like a typical local IP address. The holidays aren't always the best time to ask a corporation as large as Adobe for an answer on issues like this, but Photoshop product manager John Nack came to at least a preliminary rescue. Across a couple of posts at his official Adobe blog, Nack took it upon himself to dig into the matter.
According to Nack's investigation, Adobe's
Web analytics Omniture's Chris Zaharias Interviewed by Eric Enge
Chris Zaharias runs Sales for Omniture SearchCenter SEM solution, and is a seasoned sales executive whose working knowledge of search marketing dates back to the late 90's. Eric Enge: What are the areas where search and traditional marketing are intersecting?
Omniture Chris Zaharias: Advertisers have realized that there are a lot of interactions between search and other forms of marketing. If we were to talk about this four years ago, I would have said the interactions between search in the other forms of marketing and an advertiser’s own business were immaterial, because the greatest opportunity for growth in search had nothing to do with that.
It had everything to do with building out keywords sets, making sure that
Çarşamba, Şubat 10. 2010
Site analizi tiyoları analiz uzmanı Avinash Kaushik ile soylesi interview
Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day published by Wiley in May 2007 and the founder of Market Motive, a Silicon Valley startup that focuses on online marketing education. He is also the Analytics Evangelist for Google, and a frequent speaker at ....
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Sal, 30.03.2010 16:46
I wonder why i see that cookie in my Adope Photoshop
Cum, 12.02.2010 23:53
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